Humanist & Heart-Based Leadership Executive Coach

“You are never done. Everybody needs a coach.” Coaching Explained.

Posted on
November 2, 2022
Reading time
5 minutes

Might you be wondering… Should I hire a leadership coach or should I not (yet)? By the end of this post, you will be able to answer the above question all by yourself. I have summarized here the (scientifically) proven benefits of executive coaching to level up your leadership competencies.

Coaching is becoming more and more popular. Yet while there is an increasing buzz about coaching there is less clarity about what exactly is, which benefits it might report, and in which ways. (3,4)

You might have already heard that coaching is the most effective way to develop your leadership competencies, that is to consistently advance in your journey of becoming the best leader you could possibly be (3,4).

However, you still wonder…

•  What is coaching?

•  Is the coach going to tell me what to do?

•  What kind of conversations are coaching conversations?

•  Is executive coaching worth it? Why is coaching the best leadership investment?

•  If I am already successful do I need a coach?

If any of the above questions resonate, if you are curious to know more and even considering having a coach (or if you have had one that did not work as much as you expected it would do)…  you are invited to read on.

“Coaching is the art of facilitating and unleashing people’s potential to reach meaningful, important objectives. ”
Professor Philippe Rosinski, coaching expert

What is coaching? Leveling up your leadership one conversation at a time

Coaching is the art of unlocking the “best-self version” of the coachee (aka the player) by means of high-quality honest and vulnerable conversations and custom-made practices.

In other words, the coach helps you to make the most of your talents and supports you to continuously learn from your real-life experience.

Coaching allows you to accelerate your personal and professional development while you more effectively deal with the challenges and opportunities you encounter in the here and now of your unique situation.

Coaching creates exponential growth. Coaching is the way professionals get better at what they do, it is the way they become great. As Microsoft founder Bill Gates and former Google CEO Eric Schmidt put it “You are never done. Everybody needs a coach.”

Is the coach going to tell me what to do?

No. A good coach will never tell you what to do but help you to find the best answer you could possibly have taken into account your values, your vision, your purpose, your needs, and your intended goals and aspirations.

A coach supports you in being and acting coherently and in alignment with who you most authentically are and want to be. If you do not know who that is, the coach will support you in finding it out so you can make your life a fulfilling and meaningful journey toward self-actualization. That is becoming your best self and enjoying the way.

More specifically, the coach simultaneously challenges and supports you, the player, in more efficiently and effectively moving towards your goals while strengthening your awareness and responsibility muscles.

Yes, coaching is a journey of transformation made of self-awareness and responsibility.

Along the way, together with the coach you better understand your strengths, your needs, your motivations, and your aspirations to best guide your actions and decision-making.

It is about exploring ways to bridge the gap between your potential and your performance. So it is not about receiving advice or mentoring from the coach, nor “friendship-like” unconditional support.

A to B Drawing by Marie Reig Florensa

Yes, successful people hire a coach. Coaching is “a secret” that some of the most successful leaders have in common.

Apple’s Steve Jobs, Larry Page and Sergey Brin, Alphabet’s CEO Sundar Pichai, Amazon’s Jeff Bezos, and Twitter’s Jack Dorsey were all coached by Bill Cambell. (Facebook) Meta Platforms COO Sheryl Sandberg, Barack Obama, Bill Gates, and former Google CEO Eric Schmidt are among the successful leaders, executives, and high performers who also have had a coach.

Coaching is not about how good you are now, but how good you could be.

You are never done. Great leaders know that life is a life-long learning journey.

A coach helps you recognize the issues that are standing in your way so you can continue improving. It supports you in noticing and with it gaining another level of awareness.

Research tells us that Executive Leadership Coaching makes you more skillful and effective in your role, and it impacts your performance (4). Among other benefits, coaching helps you to become more self-aware, gain greater insight and vision, as well as improve your interpersonal and critical thinking skills (2). Also, coaching increases clarity and confidence and it benefits your emotional well-being impacting the mindset with which you approach challenges and obstacles. With it, coaching can help reduce stress and overall your work becomes more enjoyable (1).

Leadership coaching is a self-investment, it is an investment in yourself in your journey of becoming the greatest leader you could possibly be.

A coach is a guide that helps you in creating more impact.

What is more, the benefits on you as a leader also impact the overall organization, thus research points out that coaching the leader contributes to promoting positive work cultures and organizational well-being (1,4).

Because leadership performance drives team performance, and team performance drives results. Leadership coaching is an investment in the success of the team and organization you are working with.

The Coaching Investment Domino Effect Drawing by Marie Reig Florensa


What kind of conversations are coaching conversations?

Coaching conversations are based on curiosity-driven open-ended inquiring, creative tailor-made exercises during and in between sessions, and experiential observations that open the exploration of possibilities.

The coach and the player work as partners to facilitate discovery, improve mental and emotional clarity as well as enhance understanding of the player’s interests. The coach is a partner that supports the player in expanding what she/he/they are able to observe and act on.

A Coaching Conversation drawing by Marie Reig Florensa

A good coach will always help you improve your ability to coach yourself. He or She will work to make her/himself redundant down the road as you advance in your own development journey.

What could go wrong?

It is important to note that coaching requires the player’s willingness and commitment to tap into her/his/their intrinsic ability to learn and discover new perspectives (growth mindset), explore fears and roadblocks, and embrace the emotions that may arise along this path of personal and professional development.

Transformation arises from the acceptance of any given situation, challenge, or opportunity. With a critical spirit, noticing and observing things non-judgementally, the player is encouraged to unfold his/her/their most authentic potential at a given moment in time.

The Coaching Transformation looping spiral Drawing by Marie Reig Florensa


Together the coach and the player make progress on the player’s intentional efforts toward sustained, desired change (4).

Coaching is about trusting the process, which even if sometimes messy, and at times necessarily uncomfortable, is meant to be a rewarding shared discovery journey toward the player’s desired goals.

Yes, coaching has grown rapidly because it works, as the research made by the International Coaching Federation and other independent academic studies show (1,4,9).

So, now that you understand it all… are you ready to further explore the possibility to engage a leadership executive coach?

Imagine it for a moment…

What if you were able to, more consistently, play your best leadership game? If you could unfold your purpose, develop elevated awareness, and awake your intuition?

What if you could navigate uncertainty with a renewed sense of inner confidence? If you could boost up connection, energy, and creativity? And with it, what if you could feel more whole and more fulfil at work?

I will be happy to support you in finding out if heart-based creative leadership coaching is the best option for what you are looking for and in any case orient you to better understand what kind of coach could be the one just right for you.

Follow this link to fill up the heart-based leadership self-assessment and apply for a complimentary Exploration Session.



(1) Feyertag, CF., Roschk, H. “Tit for Tat”—The Outcomes of Coaching in Service Companies. Coaching Theor. Prax. 7, 13–24 (2021).
(2) Kemp, Nicole. The ROI of Coaching: Building a Business Case for Leadership & Manager Coaching
(3) Bono, Joyce & Purvanova, Radostina & TOWLER, ANNETTE & Peterson, David. (2009). A survey of executive coaching practices. Personnel Psychology. 62. 361 – 404. 10.1111/j.1744-6570.2009.01142.x.
(4) Boyatzis, R. E., Hullinger, A., Ehasz, S. F., Harvey, J., Tassarotti, S., Gallotti, A., & Penafort, F. (2022). The Grand Challenge for Research on the Future of Coaching. The Journal of Applied Behavioral Science, 58(2), 202–222.
(5) Phillips, Jack J. and Patricia Pulliam Phillips. “Measuring ROI in Executive Coaching.” The International Journal of Coaching in Organizations (2005): 53-62.
(6) Harvard Business Review. “Leaders Need Professional Coaching Now More Than Ever,” March 2, 2021.
(7) Bassi, Laurie, and Daniel McMurrer. “Maximizing Your Return on People.” Harvard Business Review, March 1, 2007.
(8) ICF Global Coaching Study 2020
(9) ICF Global Coaching Client Study 2009
(10) Burt, D., & Talati, Z. (2017). The unsolved value of executive coaching: A meta-analysis of outcomes using randomised control trial studies. International Journal of Evidence Based Coaching and Mentoring, 15(2), 17–24.
(11) Theeboom, Tim. (2013). Does coaching work? A meta-analysis on the effects of coaching on individual level outcomes in an organizational context.. The Journal of Positive Psychology.
(12) Jones, Rebecca & Woods, Stephen & Guillaume, Yves. (2015). The effectiveness of workplace coaching: A meta-analysis of learning and performance outcomes from coaching. Journal of Occupational and Organizational Psychology. 89. 10.1111/joop.12119.
(13) O’Connor, Sean & Cavanagh, Michael. (2013). The coaching ripple effect: The effects of developmental coaching on wellbeing across organisational networks. Psychology of Well-Being. 3. 10.1186/2211-1522-3-2.
(14) “Famous Entrepreneurs Who Had Business Coaches [Guide For 2022],” October 2, 2022.

Subscribe today & never miss a post.

Quarterly heart-loaded articles & hands-on learning unique content delivered to your inbox.

You might also like

Ethical Heart
March 27 - 5 minutes
On change and transformation: What do you see when you look out into the world?
For the next 5 minutes. Approach a window or find a comfortable place wherever you are from where you can quietly and safely observe around. For this practice, I invite you to stop for a while. Look around and observe: what is it that you are observing? In other words, today’s exercise is about exploring (y)our worldview. Or the way that you look into the world (others and yourself).  When I look out into the world I see POSSIBILITY. Read on...
January 18 - 6 minutes
Shall I be coached by a ChatBOT Humanoid or I better hire a human Coach?
As AI continues to improve and develop, more and more coaches and players (coachees) alike wonder about the difference between being coached by a generative language model-based ChatBOT or a flesh-and-bone human soul. In this post, I aim to observe the nature of coaching next to the unique “features” that both options bring about. Spoiler alarm, both might bring about value, yet in fundamentally different ways. Read on...
December 20 - 5 mins
Future-proof leadership: unlock your true potential, from the heart.
You aim to be exceptional, in being just who you truly are. You are a top performer. You like to play at the top of your game. Yet, you know there is something more. You feel that your true potential is still to be unfolded. Something is telling you it’s time to become more of yourself to better serve and create a highly valuable impact in the world. That is your legacy for the generations to come, and you aspire to achieve it fairly here and now. Read on...

Take on The Journey to the Heart leadership self-assessment.
Gain leadership clarity & boost self-confidence in just 30 minutes.